Small business owners know a lot about how to run their business. The day-to-day tasks of organizing business accounts, managing employees, monitoring inventory, and scheduling essential meetings are all a part of how to keep everything in a small business running smoothly.
However, when it comes to the subject of digital marketing or SEO, things may not be so clear. You must keep your small business afloat while also striving to expand the business to new markets. To accomplish this, strategic marketing is in order. And when marketing your small business, everything starts with your website.
We live in a digitally operated world where everything, and everyone, is controlled virtually. So if your small business isn’t relevant via the Internet, then your small business isn’t relevant at all.
The idea of building your website from the ground up can seem somewhat intimidating, but it doesn’t have to. You may have started your business all on your own, but you don’t have to keep it running alone. There is help available.
That help is iDig Digital.
So, the million-dollar question remains – what is SEO, and how does it work? Well, luckily for you, we have the answer. Below is a guideline explaining what SEO is, how it works, and why it’s important to grow your business.
This simple guide will give you a refresher course on why hiring professional digital marketing and SEO agencies is the best move that you can make.
Continue to take charge of your business by allowing us to lend a helping hand in growing and expanding your business online.
What is SEO?
SEO stands for search engine optimization, which is a process referring to the optimization of your website to gain organic or non-paid traffic from the search engine results page.
It involves making specific changes to the design and development of your website to make it more recognizable on search engines. The Google Index will then display your website on the search engine page based on how well you rank.
For instance, let’s say that you own a vintage jewelry store. You have one location in Tampa, Florida, and you want to gain more business. You must get the search engines to display your business name whenever someone types in “jewelry store near me” or “vintage jewelry.” These are just two examples of keywords and phrases that will help you to become more recognized on the Google Index.
The goal is for your business name to be presented on the first page of the search engine when someone is looking for a jewelry store near them. With the right SEO tools and techniques, the search engines will pick up on the type of business, location of your business, and the kind of products and services that you offer in a specified area.
Some of the big-name jewelry stores like Kay Jewelers will always arrive at the top of the search engine page. Whenever people search for “jewelry stores near me” in their web browser, the big-name stores pop up first. This is because they have been a very successful and established business for many years with fantastic SEO support.
So, if you want to be on the map for your niche market, SEO must be mastered. And since the idea of mastering one’s SEO can seem unfathomable to most, this is a good time for you to hire a professional.
How Does SEO Work?
Despite the complex nature of how SEO works in its entirety, the basic principle behind SEO is not difficult to grasp. Search engines always want to provide the very best service for their users. This means that delivering results on search engine web pages is both high-quality and relevant to what the user is searching for on the web browser.
Search engines provide these results by scanning and crawling different websites to gain a clearer understanding of your website. They pick up on focus keywords and phrasing, locations, content, and backlinks. They determine how easy your site is to navigate and read while also pinpointing aspects of your site that match the user’s search key.
Through organic searches, your website will gain more organic traffic. Content marketing is always a great way to start when trying to fulfill a more established presence with google rankings.
Content is an essential part of maximizing SEO for your small business. Whether it’s through social media, website content, or content for online ads, your search engine results will base itself off of your content marketing efforts.
This adds to the overall user experience and helps the search engines to recognize your keywords to help you rank higher. Keyword research is essential toward creating great content that the search engines will favor.
So in lamens terms, the search engines will reward your website if your website is both user-friendly and contains the right content. Just like if you need to find something in your Word Doc by pressing Ctrl+F, the search engines will help you find whatever it is that you’re searching for just as quickly.
The benefits of SEO for small businesses are boundless. With high search engine rankings comes increased sales. The hope for us at iDig Digital is to boost your SEO so that you can rank high on search engines and expand your brand across multiple digital platforms.