The topic of whether or not SEO is a dead subject has been ongoing for decades. Many beg the questions, “is SEO dead?” or “should we stop doing SEO?”
Not too long ago, there was a new article published every week on the subject of finding the best SEO strategy.
They explained how to cheat the system to gain higher rankings on search engine giants, and how to generate quick sales using SEO content marketing tools.
The biggest problem with most of the SEO strategies was that they were designed to rank your website or business on Google based on their algorithm. So you would go and spend thousands of yours or your client’s dollars while putting in tons of working hours generating web 2.0 backlinks.
Then, as a result of all of those years of writing great content, conducting keyword research, and managing the SEO-friendly website, you’re left with all of that work being wiped out in seconds with a mere algorithm change.
This is a particular tragedy for those that fall victim to this trend because you’ll never get that time and money back. It’s now gone in the wind, and you’re left to pick up the pieces. You not only have some explaining to do for your team, but your clients are left scavenging to figure out what happened to their sales.
Boost Your SEO Rankings & Organic Traffic With SEO-Friendliness Tools
So what is there left to do once you’ve reached this point? How do you continue to improve SEO rankings? Do you continue to pursue traditional marketing efforts? How do you generate quick sales using SEO content marketing tools? What SEO content marketing tools do you use to increase awareness? There are many answers to these questions, but only one solution sings the true gospel of the situation.
It’s time to take into account the level of “SEO-friendliness” that your site includes. But first, let’s take a look at the common mistakes made by marketers. Ensure that you don’t enter the same patterns that could get you into trouble down the line.
Increase Traffic to Your Website With SEO Content Marketing
Don’t Make the Common Mistake of Chasing After the “Pretty Girl”
The term “pretty girl” was coined for SEO content marketing purposes. It describes beautifully written content that contains highly-ranking SEO keywords or phrases that all businesses go after and use to promote their business online.
It revolves around the idea that by using “pretty” words, the search engines will generate more awareness online on the specific company. The more “pretty girls” you chase after, the higher the chances you’ll achieve in reaching your target audience through the search engine.
Link juice is a term also used for SEO purposes referring to the value or equity transferred from one site or site page to another. This value is then passed via hyperlinks through the exercise of internal linking. Search engines like Google or Bing see these links as votes by other websites, determining the value of your web page and whether or not the web page is worth promoting.
This value takes into account the quality of content, including the meta description, title tags, blog posts, video content, and social media content.
So basically, link juice is the source of fuel for the websites to increase their value and worth. Feeding massive amounts of link juice into a website is what makes it more prominent and more recognizable by search engines, thus resulting in an increased value of the site.
The more link juice that you feed into your website through link building, keyword research, etc., the higher the search engine rank will be.
Let’s create a hypothetical for you to understand better how the common mistake of chasing the “pretty girl” has left us with an unsatisfactory result.
Let’s say you focus on creating new content for one giant website. The website was generating you the most link juice. Each time that you published the content, you spent a couple of hours putting together.
You would publish this beautiful piece of artwork in this link juice-excreting “monster” of a website, and almost instantly, you would see a flow of traffic going to your site. Your rankings climb, and you enjoy it so much you kept feeding the monster.
A Few Months Later
This “pretty girl” has now enjoyed all of your perfectly edited, free content on their website generated from you and thousands of other marketers trying to cheat the system and rank on Google. With just a click of a button, that big website has changed all of their links. Those hundreds of articles that you wrote on their website no longer benefit you or the business that you were marketing.
The only thing that the pretty girl helped was to keep the link juice all to herself and not share it with its content providers. An example of one of those “pretty girls” that we fell in love with was “Squidoo,” a site which no longer exists. Squidoo was a revenue-sharing article-writing website consisting of 1.5 million articles. It helped to promote businesses through the use of SEO content marketing.
This is just one example of how chasing the pretty girl can go wrong if you’re not careful. A lot of us marketers following these trends with a sole focus on pleasing one search engine tend to come up short. Tunnel vision on SEO is not the way to go, because there’s so much more to the process of building your website value.
You don’t want to put all of your eggs in one basket. You don’t want to set your hopes up on getting the pretty girl. Everybody wants the pretty girl – that’s the whole point!
Alter Your Perception, Improve Your SEO Rankings
Don’t Focus On One Piece of the Pie
SEO content marketing is essential for boosting your SEO rankings and improving website traffic. To fully grasp the importance of SEO content marketing, you have to understand what it means. In lamens terms, SEO content marketing describes the formulation of words that contain highly-ranking SEO terms and keywords.
The content on your website must be well-written and meet high-quality standards. It also needs to contain the right SEO keywords that Google will appeal to as well.
You must acquire the whole package to achieve the results that you want. You also want to make sure that you’re not solely focusing on one piece of the pie. Every slice contributes to the pie as a whole, and by altering your perception of SEO and how SEO works, you will be able to appreciate the entire pie for what it is.
So it’s all about altering the way that you view SEO. If your mind is dead set on SEO meaning “Google” or “Bing,” then you’re experiencing tunnel vision. Take a step back and look at the bigger picture. SEO = Search Engine Optimization. This does not pertain solely to Google or Bing.
SEO (Search Engine Optimization) refers to a program that searches for and identifies items in a worldwide database that corresponds to keywords or key characters specified by the user. SEO is used for finding particular sites on the World Wide Web.
GOOGLE and BING are not the only Search Engines, that’s where the most significant confusion lies. By definition, SEO encompasses the idea of searches in a worldwide database corresponding to keywords.
Other Big Search Engines That You Didn’t Think Were Search Engines, To Begin With
- Facebook (over 2 billion searches per day)
There are so many more platforms like these that are filled with users. Many of those users spend a large portion of their day within these platforms. All of these platforms work based on the SEO of your post. A better-optimized post will rank better than one that is not. The only difference is that the rankings are not as visual as Google or Bing.
You’re being numbered on a scale of 1-10. The 1st-page rankings and the algorithm poses whether your post is shown to 40% of your followers or only 5%.
So being entirely honest, SEO is not DEAD, and it won’t be for many years to come.
Just learn from past mistakes, and make sure not to make the same mistake in the future. Don’t focus your strategy on the “pretty girl” in the room. Give all of the search engines the same love and affection that you would to the pretty girl.
Write informative content for your users and followers on all platforms. Bring the content to them and adapt it to that platform. Whether it’s on Facebook, Instagram, Twitter, etc., write for all platforms because no one knows what the future holds for Google, Bing, or any of the other search engines.
By spreading your love and strategies, the success of your website won’t be bound to the neverending changes made from one giant’s algorithm.