What would you do if you were looking for a local store that sold the kinds of goods and services that you needed at that moment? You would immediately go to your search engine, type in what you were looking for, and scan the first web page on the search engine results.
The reason why these specific website links display on the very first web page is that they have excellent SEO. They had a good SEO plan in place that helped build them into the successful business that they are today.
So what is a good SEO plan for a small business like yours? Well, for companies that are big, small, and anywhere in between, the same basic SEO principles apply. This is a simple guideline that incorporates excellent SEO plan tactics, structures, and components to consider when conducting an SEO plan.
Small Business SEO Strategy Components
SEO, or search engine optimization, refers to how search engines rank your website according to target keywords used in an organic search. SEO magnifies your business website’s visibility in multiple search engine rankings. Combined with other optimizations, SEO can have a tremendously noticeable effect on your website’s user experience and performance in organic search results.
Making certain modifications to your website can have an enormous impact on your search engine results. These are the components that makeup high-quality SEO for local businesses.
- Meta description
- Title tag
- Keyword researching
- Content marketing
- Digital marketing
- Link building
- Social media marketing
- Anchor texts
- URL structures
- Use of images
- Responsiveness on all mobile devices
- Heading tags
- Robot text
- Webmaster tools
- Website promotion
Incorporating all of these fundamental SEO practices into your website will ensure that you move up on the search engine rankings and generate more leads. However, the main SEO plan component that takes the cake over the whole buffet is content.
Create Content That Drives Organic Traffic
When someone is performing a local search query, they factor in two things. The first thing that they consider is the words that they choose. Let’s say that you’re looking to buy new shoes at a local store. You don’t want to go to the mall because it’s too crowded. Instead, you want to find a place that’s local, reliable and has the type of shoes that you’re looking for.
Most people are somewhat careless as to how they “word” their search query. To fully satisfy their information needs, they need to be more specific. Most users will type in “shoe store near me,” or some vague variation of that wording. This is perfectly fine since it’s the most common of the search terms.
The second thing that they consider is where the store is displayed on the search engine. 75% of users will never scroll past the first page of search results. That’s a fact! So your small business must always be on the first page.
To achieve this goal, you must create content that drives organic traffic to your website. Content marketing is the belle of the ball when it comes to SEO. High-ranking target keywords are like the fuel needed for the vehicle transporting the belle to the ball.
Content is the critical aspect of all digital marketing. You must ensure that you are offering useful, high-quality content. Create content that adheres to the expectations of your target audience. Your content should always be relevant to your business. And lastly, your content should help the user to gain information about what your business is, what it does, and why it’s beneficial for the user.
Constructing high-quality content to flow naturally without sounding overly promotional is precise art and science. You must know how to break up complicated concepts and rearrange them in an easy-to-understand way for the user. With high-ranking keywords, you can build a valuable database of quality content that will bring visitors back to your website over and over again.
The Decision for Small Business Owners
For a small business owner, their business is their entire life. They’ve built it from the ground up and has worked very hard to mold it into a successful enterprise. They stay on top of everything just like they would in their own home. Every little seemingly insignificant detail of the workplace has merit, and no one can ever tell them otherwise.
However, there are only so many hours in a day. As a small business owner, you may want to take charge of everything from day-to-day activity to behind the scenes business account management. SEO takes a lot of time, energy, and expertise to handle correctly. And the chances are that you don’t have the time to dedicate towards managing your entire SEO performance.
This leaves small business owners with a decision to make. “Do I do SEO myself? Do I hire a professional to do it for me? What SEO firm should I choose?” These are just some of the questions that may be spinning around your head. So, let’s make it easier for you.
Make the right decision and hire a top-notch SEO company like iDig Digital. We are the marketing and SEO management experts that will handle all of your SEO needs reliably and affordably. We use top-of-the-line SEO tools like Semrush and Google Analytics to track your SEO performance and improve your search engine rankings.