Google Ads can help various business owners from brick and mortar, service-based, e-commerce, etc. If you are looking to grow your business, Google Ads can help you attract customers interested in what you have to offer. There is no limit to how far you can reach your target audience. As a business owner, you can attract customers in your local community or internationally. When you put a budget together for your google ads campaign, you can strategize a plan to help you achieve your business goals.
After you have made your Google Ads campaign live, you can analyze the results to determine where you can make adjustments. Suppose you notice that are target audience gravitates to a specific product or service. In that case, you may want to feature it more on your website and show more of the key benefits that customers have when they make a purchase or engage with your business.
Before you start your Google Ads campaign, you should know some things you should do to run an ad that benefits you, your team, and your customers.
1. Create Ads For Your Customers
When you put together your ads, think about who your customers are. You can come up with different names for your customers if you have multiple products and services.
Naming your customers helps you think about their personal needs and daily activities. What are some keywords that will attract your customers to your ads? Also, think about your ideal customer schedule if your customers are usually busy moms. Consider the time that they will most likely interact with your ad. A suitable time will help you decide how to run your ads each day.
As far as creativity, you want your ads to be able to relate to your customers and draw their attention. You can do that by creating original graphics or using copy that resonates with them and solve a problem that they struggle with.
2. Start Local
When you know Google Ads are not just limited to your city, county, or state, it can be tempting to start big. But, before you start doing research on your target audience in another continent, ask yourself how you can maximize your customer base in your area with Google Ads. The great advantage of google ads is that it allows you to increase the radius of your location so that you can find more people in your local area. This feature is excellent for business owners with brick-and-mortar locations looking to attract customers to their stores.
Starting local will allow you to grow and learn about your target audience. You don’t want to grow too fast in your business. When you grow your business too fast, you may not have enough resources to serve your clients/customers. And when this happens, it can lead to a spiraling downfall for your business and cause your customers to lose trust in the service and products you provide.
By starting locally, you can grow your business in a way that is beneficial for you, your team, and your customers.
3. Drive Traffic To Your Website
Now that you have created an ad that will get customers interested in your business, you have to use your website to get them to engage with your business. It’s essential to have a website that is easy to navigate and make purchases. When your website is not pleasing and user-friendly, it is hard to reach specific goals such as sales, brand awareness, and recognition.
If you have an ad about a particular product or service, it is best to use a link in your Google Ad to lead to that specific product or service. The correct link will eliminate having your customers click through your website to find that product or service. Most of the time, you are not meeting your sale goal because you don’t make it easy for your customer to find what you promote.
4. Look At Your Competitors
By looking at your competitors, you can see what other business owners are doing in the market. A competitor analysis can help you determine how you can stand out from other potential businesses that your target audience may engage with.
Viewing your competitors’ ads is a great way to brainstorm how you want to talk to your target audience. Remember, you can differentiate your business on the type of ads that you create, the price point, and the features of your service and products. It’s important to mention these elements in your ad to build your customer base.
5. Make A Schedule On When To Run Ads
Deciding when to run ads is just as important as the message you put into the graphics and text. If your store operates during daytime business hours, it may not be beneficial to run ads at 3 a.m. When a potential customer contacts your business, no one will be available.
You want to be ready to assist your customers so that you can make your sale and build that trust. It is best to run ads when you and your team can help your customers.