Whenever you see words on a page, you’re looking at content. If you’ve ever written notes, letters, emails, or text messages, then you’ve created content.
However, no matter how much content you’ve written in your life, this does not make you a content writing expert.
Content writing is so much more than just writing words. It’s about telling a story in a way that resonates with readers on a personal level. When it comes to content marketing, you have to write content that persuades readers to take interest in your message, thus causing them to take certain actions that promote profits.
Not many people can write anything more than just conversational style writing as if you were talking to your buddy at the bar. Content writing is an artistic talent. Like a painter or musician, a content writer has a gift for telling stories.
If you have a talent for telling stories, a passion for creativity, and a drive to make money doing what you love, then content writing could be the right choice for you. As a content writer, there are quite a few careers to choose from where you can hone in your talents.
You could write a best-selling novel, write for film or TV scripts, write a personal blog, travel articles, magazine columns, and the list goes on and on. However, every single one of these content-related careers has one principal core aspect in common – they all require content marketing strategies.
High angle portrait of young woman answering questions during job interview in office, copy space[/caption]Think about it. Content marketing is the art and science of storytelling through multiple channels and mediums for the sole purpose of arousing profitable action. This means that content marketing strategists write content that will make them money.
They do this by choosing the right words, the right placement of those words, and the right message that persuades readers to pay for a specific product or service. So, in more lamens terms, content marketing is advertising using the power of words.
In this article, we’re going to discuss useful tips for being a better writer for content marketing. So, let’s not waste any time! Let’s dig in, shall we?
The first step toward writing better is to read more. Make it a daily habit to read for a minimum of 30 minutes – 1 hour per day. Reading more has been said to stimulate creativity, imagination, and improve vocabulary. The more that you read, the better you’ll comprehend what you’re reading.
We all remember reading comprehension classes in grade school. We’re taught as children in school to read the words slowly by sounding it out by their syllables. Over time, we become used to this trick of the reading trade, and not only are we able to read words faster, but we’re able to comprehend what we’re reading.
Truly pay attention to what you’re reading. Don’t let your mind wander as you’re blankly skimming through the words on the page. If you choose an article, book, blog, social media post, newsletter, web page, press release, etc. that showcases quality content marketing, then you’ll start to
The best part is that since the Internet has become so prevalent in today’s digital culture, you can find absolutely anything that you’re looking for instantly, and in most cases, for free!
Don’t Get Lazy – Be Persistent
We all have a certain amount of goals and aspirations in life. Some may have a dream of being a famous movie star. Another person will fantasize about finding their one true love.
However, one of the most common goals for those who are ambitious is to achieve financial success, freedom & independence, and respect amongst their colleagues in a career that they love.
Theodore Roosevelt once said:
“Nothing in the world is worth having or worth doing unless it means effort, pain, difficulty.”
The meaning of this popularized, but timeless quote speaks volumes about the true principle of how to fulfill your dreams in life.
There’s really no excuse for you to not read something that is relevant to content marketing every day. It’s everywhere and it’s free! You have an endless ocean of information free for the taking.
The more work and effort that you put into perfecting your content marketing craft, the more that you’ll get out of it. So, take full advantage of everything that the Internet offers. You’ll soon find yourself becoming a content marketing wiz in a much shorter time than if you were to go to graduate school.
Take A Writing Course And Get Credentials
A little education never hurt anybody. However, you can get the education that you need for a lot less time and at a much faster rate than if you were to go to college to earn a degree for your desired industry.
If you’re truly serious about becoming a better writer and content marketing specialist, then you should invest your time into learning more about the business.
You could take a course at your local college or university for content marketing. Or, if you want to take a course or workshop that’s more flexible with your schedule, there are excellent online courses to choose from. These include:
● Khan Academy
Also, get certified for certain business aspects of content marketing. For instance, content marketing is about selling the product and service to customers through several mediums. Google Ads quickly became one of the most popular means of promoting products and services online.
Google Ads are highly effective in showcasing your brand at the top of the search engine results page. Along with understanding the power of Google Ads and how to write them correctly, you should gain a clear and in-depth understanding of SEO (search engine optimization).
Practice Practice Practice
Almost everyone has heard the common phrase – practice makes perfect. This sentiment speaks true to all actions, especially content marketing.
First things first, you must gain a clear understanding of what content marketing entails. Do your research using plenty of reliable sources online. Try to find some blogs and articles that talk about the elements and fundamentals of content marketing.
Search for the top content marketing materials that appear at the top of the search results. THESE are where YOU want to be. So, it’s best to learn from the best in the biz.
Absorb as much knowledge and a comprehensive understanding of content marketing to give you enough confidence to begin your first approach to content marketing. Once you feel like you’re ready to write promotional content for a specific product or service, then go for it!
Once you’ve finished your first draft, review your content with a fine-toothed comb. Then, re-read it again. Take advantage of grammar and spelling software, like Grammarly, to ensure that your content doesn’t contain any errors.
Diversify Your Portfolio
When you’re applying for a position as a copywriter or a content marketing specialist, then you should make sure that you bring your resume and your portfolio. Make sure that you include all kinds of content, from creative writing and blogging to SEO-content and website content.
Also, make sure that your portfolio is diverse. This means that you have experience writing for many different industries. This shows that you have a firm grasp of how to market all types of businesses using the power of content.