When it comes to marketing your business, it’s important to understand the different styles of marketing so that you can optimize your website and brand awareness. Marketing is all about building and exchanging relationships between the company and its customers. It’s used to attract and retain the consumer by identifying, anticipating, and satisfying the customer’s…
Our Specialties
The PPC Management Objective
We are dedicated PPC management specialists that purchase your PPC ads and manage them for you so that you can focus on running your business.
Although the objective is to have perfect optimization, it’s not always possible.
However, with high-quality PPC ads and PPC management, you can reach this objective more and more each day with every dollar spent on your PPC ads.
Our talented and experienced content marketing experts write your PPC ad copy in ways that resonate with the audience. We write ad copy that engages and interests them to inquire more about your business. This then enables them to click on your ad, making them more likely to convert into actual customers.
We apply our digital marketing expertise to every PPC ad campaign to improve your SEO, online visibility, and conversion rates. We also direct our focus and areas of practice to cost-per-click (CPC) ads, often interchangeable with pay-per-click (PCP) within the advertising community.
One of the most effective and quintessential cost-per-click (CPC) ads are Google AdWords. Google ads are a great way for business owners to allocate their overall advertising budget.
We manage both your CPC and PPC advertising efforts to grow your online visibility and increase brand recognition. The more high-quality ads that you have, the more likely your business name will appear on the search engine results pages after someone conducts a relevant search.
KEYWORDS
First, we create an in-depth keyword strategy before purchasing ads on your behalf. We strategically choose high-ranking and relevant keywords that best accentuate your business. We create ad groups that incorporate several keywords to optimize your ads and maximize your online visibility.
VISIBILITY
PPC ads maximize your brand recognition and online visibility with every dollar spent on ad relevant keywords. We monitor every keyword and ad group closely to weed out which ones that don’t perform well. We oversee all of your ad activity to ensure that your ads are performing optimally.
CONTENT
Content is vital to your PPC ads. When it comes to creating PPC ad campaigns, a content strategy must be in place. Our content marketing experts understand how to create dynamic PPC ads to attract, engage, and inform customers on what separates your business from competitors.
NEGATIVES
We optimize your ad spend by filtering out users who match a category that is unlikely to convert them into real customers. By filtering out unused or uncommonly used keywords, we are trimming the fat of your ad campaigns, spending your time and money more wisely.
COMPETITION
We perform competitive analysis by keeping a watchful eye on your competitors’ tactics and strategies. We then decide whether we want to compete with them directly by bidding on the same queries or target the queries that your competitor overlooks.
MONITORING
We monitor search term reports to learn which keywords and queries are used most often, focusing our buys on the most commonly searched items. We do this to optimize your ROI, dictating the amount paid and the full scope of the ad buys.
Brand Awareness
Our main objective is to improve your ROI right out of the gate.
By increasing the number of purchases,the more you’re increasing your online visibility. Every dollar spent on PPC ad campaigns is spent towards ensuring that your customers notice you online.
Every time that they conduct a relevant search, your business name should be at the top of the list of their options. If it isn’t, then PPC ads may help significantly in getting you the brand recognition that you need to succeed.
PPC ads generate high-quality leads, especially when you offer B2B, high-ticket products, or other professional services. The purpose of your PPC campaigns are to convert your online visitors into qualified leads that you can nurture into customers.
If you’re a business owner who wants to become a recognized leader in your industry, then consider PPC advertising and management with iDig Digital. We can help you to build your brand by managing your PPC ad spend and ad campaign performance.
By having the right strategy in place, you can reach all of your business goals, With our help, we can take your business anywhere you want it to go. It all starts with an idea, formulated into a plan, and then executed into success-driven results.
Inspiration, Innovation, & Insight
To maximize the effectiveness of your PPC ads, we create an in-depth and comprehensible keyword strategy.
First, we perform keyword research to determine which keywords are most commonly used in search queries.
We then monitor the performance of these specific keywords to filter out which keywords are less likely to convert. We then create ad groups that target specific keywords, which make a significant impact on your entire PPC marketing funnel structure.
We create PPC ad campaigns for specific areas of your products or services. We recommend having an ad for your branded terms, some for your list of product categories, and another for your competitors’ terms.
When creating your ads, your ad copy will be optimized to attract users that are searching for your targeted keyword. We include these keywords in your headlines, as well as throughout the entirety of your content elements.
We incorporate ad extensions to make your ads more appealing and increase your SEO. When it comes to your landing pages, we work towards bridging the gap between the user’s search query and the conversion. We address the specific needs of the user’s intent when conducting their search, increasing the sense of trust between you and your customers.
Lastly, we perform analytics throughout every stage of your PPC funnel structure. Our measurements allow us to monitor which keywords, landing pages, and ad campaigns are performing well. We then re-allocate your budget to the areas that work best, supercharging your ROI and delivering the results that you pay for!
3 Steps Towards Gaining More Leads, More Customers, & More Sales
Set Your Goals
If you’re struggling to grow your business, then call upon the digital marketing experts. Schedule a call with us so that we can assist you in achieving your goals and elevating your business to new heights, markets, and territories.
Develop A Strategy
Upon understanding your goals, the next step is to strategize. iDig Digital Marketing Agency will develop an in-depth, comprehensive marketing strategy to help you reach your goals and grow your business.
Get Results
Our marketing team executes your customized digital marketing strategy with full force on every digital platform, improving your overall web presence and helping you to earn better returns on your investment.
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