Pay-per-click (PPC) advertising is a great way to reach a broad target audience online. This advertising technique shows attention-grabbing digital ads to potential customers. The business only pays when an individual clicks on the advertisement, hence pay-per-click.

iDig Digital can create these digital advertisements for any product or service that your company offers. When clicked, the ads typically lead back to your website and a dedicated landing page to capture contact information of the visitor.

PPC is available on a wide array of websites, allowing your company’s ads to reach the right target market. Our team at iDig Digital has years of experience building PPC ads for Google, Facebook, Pinterest, Bing, Amazon, Snapchat, and LinkedIn. Wherever your target audience is – we can find them!

We have a proven process that combines creative content with catchy images, motivating viewers to click the ad and visit your website. Getting web users to your website is the first step in turning them into customers. On a customized landing page, they can learn more about a specific product or service, and fill out their contact information, making them a lead for your company.

Not sure where to start? Our team recommends starting your digital advertising efforts with Google AdWords. Google is a great, cost-effective platform that allows our team to easily track each PPC campaign’s success.

From there, we can expand your efforts into specific online platforms that cater to your target market. We can help you determine whether Facebook, Pinterest, Amazon, Snapchat, Bing, or LinkedIn is the best choice for your company’s PPC initiative.

Let iDig Digital leverage its experience to create, execute, and analyze your digital advertising campaign. Leads and customers are out there waiting for you; what are you waiting for?

First, we perform keyword research to determine which keywords are most commonly used in search queries.

We then monitor the performance of these specific keywords to filter out which keywords are less likely to convert. We then create ad groups that target specific keywords, which make a significant impact on your entire PPC marketing funnel structure.

We create PPC ad campaigns for specific areas of your products or services. We recommend having an ad for your branded terms, some for your list of product categories, and another for your competitors’ terms.

When creating your ads, your ad copy will be optimized to attract users that are searching for your targeted keyword. We include these keywords in your headlines, as well as throughout the entirety of your content elements.

We incorporate ad extensions to make your ads more appealing and increase your SEO. When it comes to your landing pages, we work towards bridging the gap between the user’s search query and the conversion. We address the specific needs of the user’s intent when conducting their search, increasing the sense of trust between you and your customers.

Lastly, we perform analytics throughout every stage of your PPC funnel structure. Our measurements allow us to monitor which keywords, landing pages, and ad campaigns are performing well. We then re-allocate your budget to the areas that work best, supercharging your ROI and delivering the results that you pay for!