Whenever you see words on a page, you’re looking at content. If you’ve ever written notes, letters, emails, or text messages, then you’ve created content. However, no matter how much content you’ve written in your life, this does not make you a content writing expert. Content writing is so much more than just writing words.…
Pay-per-click (PPC) advertising is a great way to reach a broad target audience online. This advertising technique shows attention-grabbing digital ads to potential customers. The business only pays when an individual clicks on the advertisement, hence pay-per-click.
iDig Digital can create these digital advertisements for any product or service that your company offers. When clicked, the ads typically lead back to your website and a dedicated landing page to capture contact information of the visitor.
PPC is available on a wide array of websites, allowing your company’s ads to reach the right target market. Our team at iDig Digital has years of experience building PPC ads for Google, Facebook, Pinterest, Bing, Amazon, Snapchat, and LinkedIn. Wherever your target audience is – we can find them!
We have a proven process that combines creative content with catchy images, motivating viewers to click the ad and visit your website. Getting web users to your website is the first step in turning them into customers. On a customized landing page, they can learn more about a specific product or service, and fill out their contact information, making them a lead for your company.
Not sure where to start? Our team recommends starting your digital advertising efforts with Google AdWords. Google is a great, cost-effective platform that allows our team to easily track each PPC campaign’s success.
From there, we can expand your efforts into specific online platforms that cater to your target market. We can help you determine whether Facebook, Pinterest, Amazon, Snapchat, Bing, or LinkedIn is the best choice for your company’s PPC initiative.
Let iDig Digital leverage its experience to create, execute, and analyze your digital advertising campaign. Leads and customers are out there waiting for you; what are you waiting for?
First, we create an in-depth keyword strategy before purchasing ads on your behalf. We strategically choose high-ranking and relevant keywords that best accentuate your business. We create ad groups that incorporate several keywords to optimize your ads and maximize your online visibility.
PPC ads maximize your brand recognition and online visibility with every dollar spent on ad relevant keywords. We monitor every keyword and ad group closely to weed out which ones that don’t perform well. We oversee all of your ad activity to ensure that your ads are performing optimally.
Content is vital to your PPC ads. When it comes to creating PPC ad campaigns, a content strategy must be in place. Our content marketing experts understand how to create dynamic PPC ads to attract, engage, and inform customers on what separates your business from competitors.
We optimize your ad spend by filtering out users who match a category that is unlikely to convert them into real customers. By filtering out unused or uncommonly used keywords, we are trimming the fat of your ad campaigns, spending your time and money more wisely.
We perform competitive analysis by keeping a watchful eye on your competitors’ tactics and strategies. We then decide whether we want to compete with them directly by bidding on the same queries or target the queries that your competitor overlooks.
We monitor search term reports to learn which keywords and queries are used most often, focusing our buys on the most commonly searched items. We do this to optimize your ROI, dictating the amount paid and the full scope of the ad buys.
By increasing the number of purchases,the more you’re increasing your online visibility. Every dollar spent on PPC ad campaigns is spent towards ensuring that your customers notice you online.
Every time that they conduct a relevant search, your business name should be at the top of the list of their options. If it isn’t, then PPC ads may help significantly in getting you the brand recognition that you need to succeed.
PPC ads generate high-quality leads, especially when you offer B2B, high-ticket products, or other professional services. The purpose of your PPC campaigns are to convert your online visitors into qualified leads that you can nurture into customers.
If you’re a business owner who wants to become a recognized leader in your industry, then consider PPC advertising and management with iDig Digital. We can help you to build your brand by managing your PPC ad spend and ad campaign performance.
By having the right strategy in place, you can reach all of your business goals, With our help, we can take your business anywhere you want it to go. It all starts with an idea, formulated into a plan, and then executed into success-driven results.
First, we perform keyword research to determine which keywords are most commonly used in search queries.
We then monitor the performance of these specific keywords to filter out which keywords are less likely to convert. We then create ad groups that target specific keywords, which make a significant impact on your entire PPC marketing funnel structure.
We create PPC ad campaigns for specific areas of your products or services. We recommend having an ad for your branded terms, some for your list of product categories, and another for your competitors’ terms.
When creating your ads, your ad copy will be optimized to attract users that are searching for your targeted keyword. We include these keywords in your headlines, as well as throughout the entirety of your content elements.
We incorporate ad extensions to make your ads more appealing and increase your SEO. When it comes to your landing pages, we work towards bridging the gap between the user’s search query and the conversion. We address the specific needs of the user’s intent when conducting their search, increasing the sense of trust between you and your customers.
Lastly, we perform analytics throughout every stage of your PPC funnel structure. Our measurements allow us to monitor which keywords, landing pages, and ad campaigns are performing well. We then re-allocate your budget to the areas that work best, supercharging your ROI and delivering the results that you pay for!
3 Steps Towards Gaining More Leads, More Customers, & More Sales
Set Your Goals
If you’re struggling to grow your business, then call upon the digital marketing experts. Schedule a call with us so that we can assist you in achieving your goals and elevating your business to new heights, markets, and territories.
Develop A Strategy
Upon understanding your goals, the next step is to strategize. iDig Digital Marketing Agency will develop an in-depth, comprehensive marketing strategy to help you reach your goals and grow your business.
Our marketing team executes your customized digital marketing strategy with full force on every digital platform, improving your overall web presence and helping you to earn better returns on your investment.
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