Social media is one of the most useful marketing platforms at your disposal. As a business owner, you must have an established and relevant online presence. If you don’t, then your business might as well not exist at all.
What’s great about your Facebook page, for instance, is that it’s one of the most prolific social media platforms used today. And, even better, it’s absolutely free!
Your Facebook Business Page must be optimized with SEO practices to maximize conversion rates and your search engine rankings. Optimizing your Facebook Business Page is equally as important to your marketing efforts as optimizing your website pages.
Let’s take a quick look at three easy steps to optimizing your Facebook Business Page.
Step 1: Name Your Facebook Business Page
Your Facebook Business Page name is the single most important aspect of your page. Google looks at the very first word of your title above everything else, so it’s essential that you pick a good one.
Choose a brandable name that accurately represents your business. Also, make sure that you don’t choose a name that already exists, as it could cause some confusion amongst your customers
Step 2: Create A URL
You can personalize your URL to cater to your specific brand. Make sure that it’s both unique and easy to remember.
Matching your Facebook Business Page’s name to your Facebook vanity URL will strengthen your brand recognition, making it easier for your customers to find you.
Step 3: Fill Out Your Facebook Business Page Profile
When filling out your profile, make sure that you add your avatar, cover photo, biography, and profile info. Write your bio in a way that reflects upon your professional attitude, as well as your personality. Make it engaging and implement relevant keywords and phrases.
In the “About Us” section, add details about your business. Include the following aspects:
- Contact Information
- Store Hours
- Price Ranges