Our Specialties
Grow Your Nonprofit
Growing your nonprofit organization means that you must increase your public outreach.
Through our marketing techniques, we’ll create ads, attract new members to join, and request donations to build trust, brand recognition, and awareness. Facebook, Twitter, & Instagram ads promote your nonprofit organization to your targeted audience.
Paid Google Ads & Ad Grants for nonprofit management can help to raise awareness and grow your audience. We also implement an online fundraising platform within your website to build capacity for your nonprofit. Above all else, we always make sure that your website is visually appealing, engaging, and responsive to all digital mobile devices.
Connect & Collaborate
There are many nonprofit organizations that don’t have a marketing agency on their side.
They may be saving money, but they’re most likely struggling to get donations or optimize their online presence. Well, with iDig, you rest assured knowing that you’ll expand your public outreach and get the results that you want.
We love connecting and collaborating with nonprofit organizations to accelerate their impact on communities. We use effective marketing tactics to attract potential donors and spread the word about your organization. We establish your brand so that different groups of people can recognize your mission. Through content marketing, digital marketing, and social media marketing, we’ll express your mission across multiple digital mediums.
How We Help Nonprofit Organizations
Digital Marketing
Our digital marketing efforts focus on improving your public outreach, brand recognition, and audience engagement. We spread the word about your mission to connect with your targeted audience and receive more donations.
Web Design
Your website will be responsive to all digital mobile devices, no matter what size. With optimized website speed and performance, visitors will get the ultimate online experience and become more inclined to donate.
Content Marketing
Content marketing is the key to unlock your brand. Establishing your brand will help you to become a more trusted and recognized organization. This will improve public outreach and inspire people to donate to your cause.
Spread The Word Through Marketing
Nonprofit marketing can help you raise more donations for your nonprofit organization.
Attract people from all over the globe with the right marketing tactics and your organization may become the most recognized nonprofit in your field.
Marketing is just as important for nonprofit organizations as it is for businesses. Nonprofit organizations use many of the same marketing tactics to connect with volunteers and donors. It can seem challenging since nonprofits must convince their audience to donate money without receiving anything in return. However, with our specialization in content marketing, we will convey the right messages to persuade potential donors and volunteers to donate to your cause.
We will help to improve awareness to attract donors and keep your charitable organization functioning. We’ll promote your cause and services so that donors and volunteers aren’t the only ones who should know what nonprofits do. We’ll help to educate your targeted audience so that they’re better informed as to how to help your cause.
Your nonprofit relies heavily on donations in order to pursue your charitable initiatives. To optimize your fundraising efforts, you should encourage people to make online donations and even assist you in promoting specific fundraising events. This can be done by re-sharing content on various social media platforms.
Along with specific fundraising goals, your nonprofit should encourage long-term memberships. This improves the relationships that your nonprofit can foster for all events and initiatives, as well as providing recurring donations. Recurring donations are one of the most important goals to have for a nonprofit organization. They serve as a reliable and predictable budget for your nonprofit so that your organization will always function as it should.
Nonprofit Marketing Campaigns
Content marketing is an excellent marketing technique used to create and distribute relevant content to a targeted audience. Compelling and valuable content attracts, acquires, and engages a target audience with the objective of driving profitable customer action.
For a nonprofit organization, utilizing content marketing techniques is essential. The goal is to raise awareness, which will, ultimately, raise money. Charity: Water, for example, raised $42 million from a highly successful marketing campaign using video content. They capitalized on the new age of content marketing by publishing content that would more effectively connect them with their supporters.
Your nonprofit organization will utilize this same type of content marketing so that you can attract, acquire, and engage with your supporters. Your marketing campaigns will be displayed on various digital mediums, including social media profiles and email appeals.
Email appeals are crafted for specific marketing campaigns or events. They’re more distinct in their intent than fundraising letters. Email appeals are much shorter in length and incorporate more of a visual element than a fundraising letter does. Creating personalized email appeals will help you to optimize supporter outreach and connect with people in various locations.
Calls-To-Action
Email marketing will only get you so far when increasing support to your cause. There must be a call-to-action implemented within your message to convince people to donate. The chances are that most people on your subscriber list have supported your cause in one form or another. However, with an effective call-to-action, you can engage your subscribers in a much more effective and consistent manner.
A call-to-action (CTA) marketing technique is used to drive consumer action. Incorporated through several digital channels, including website pages, email marketing, and retargeted ads, a CTA tells the audience what to do next. Whether it’s to click a link, read a blog, purchase a product or service, or schedule a call, a CTA is a crucial element to your nonprofit marketing plan. Every nonprofit email will have compelling CTA to help you reach your goals.
Choosing a Nonprofit Marketing Strategy To Best Serve You
Your nonprofit marketing strategy starts with combining traditional marketing principles with online marketing practices. The nonprofit marketing strategy that we create for your organization will incorporate all of the traditional marketing tools that establish your brand with the online marketing tactics that get your brand out there for the world to see.
Let iDig Digital tell your unique story so that you can increase your supporters and maximize your donations. We will establish your nonprofit brand and spread the word about your cause.
3 Steps Towards Gaining More Leads, More Customers, & More Sales
Set Your Goals
If you’re struggling to grow your business, then it’s important to call upon the marketing experts. Schedule a call with us so that we can assist you in setting goals for your business.
Develop A Strategy
Upon understanding your goals, the next step is to strategize. We will develop a comprehensive, in-depth marketing strategy to help you reach your goals and grow your business.
Get Results
We execute your customized marketing strategy with full force on every digital platform, improving your web presence and helping you to earn better returns on your investment.
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