Legal Marketing Tactics To Stay Above Competitors
Legal practices are a dime a dozen in South Florida. We aim to help your law firm stand out from your competitors to give you the edge that you need.
Stand Out
Running a law office involves wearing many hats. It’s not always about making your case. Operating a law office is also about managing a group of employees, bookkeeping, accounting, and many others. Because legal practice is so common in the South Florida area, it has become a highly competitive field.
Your legal marketing efforts should give you the competitive edge that you need to stand out from the competition. We focus on what sets you apart and why potential clients should seek your services as opposed to other law firms in the area.
Strategy is Everything
When building a case, you create a strategy. Without a strategy, you’re entering a courtroom ill-prepared and vulnerable. So, when we take you on as a client, we create an in-depth law firm marketing strategy.
The first course of action in any marketing strategy is to perfect the website. Law firm websites should encompass everything that they stand for, as well as all of the legal services that they offer. Paying attention to the website designs is also crucial as it pertains to how you keep your audience engaged. Most people that visit a law firm’s website are doing so with a particular search query in mind. However, this does not suggest that we can’t give them more than they hoped for. With the right touch of internet marketing techniques, we can help your law firm stand out in a positive light.
Choosing a Law Firm Marketing Strategy To Best Serve You
The right legal marketing strategy is designed to help you grow your law practice. After assessing your marketing budget and your goals, we then create a strategy to best suit your needs. Along with your marketing plan, we will assist you in narrowing your market to optimize search engine optimization and local search results.
Your legal marketing strategy includes in-depth and comprehensive marketing tactics that have been proven to be highly effective in business growth. Before getting started on this plan, there are a few key points to always keep in mind.
Internet Marketing Funnel
Having a strong online presence is essential to the growth of your legal practice. It’s what drives your legal firm’s image and attracts clients to your practice. Having legal marketing experts on your side will give you the competitive edge that you need to thrive in your law practice.
An essential internet marketing tool that we will want to focus on is your marketing funnel. Your marketing funnel details your client’s journey in locating your business online and hiring you as their attorney. First, the client must conduct their own research on how to solve their problem. Most people looking for a law firm have a specific issue in mind that they want to handle (i.e. insurance benefits, personal injury, civil lawsuits, etc.). The client is committed to researching ways on how to solve their problem. Then, they begin looking for local attorneys that specialize in assisting them with their particular problem.
Basically, your law firm’s marketing funnel is based on how your client’s approach this journey. Your marketing funnel focuses on attracting more website visitors, ultimately resulting in converting those visitors into actual clients.
Content Marketing
Content marketing is the single most important aspect of any law firm’s marketing strategy. Not only is content marketing essential for audience engagement, but it also optimizes your SEO. Content marketing will help your firm rank higher in local searches and position your firm’s brand as an authority in your niche market.
Along with using high ranking keywords that are relevant to your law firm, we use email marketing techniques to generate new leads and expand public outreach. We also diversify your content by offering written content, audio content, video content, and compelling imagery to improve audience engagement.
We use these content marketing tools to fuel your email campaigns, blog pages, and social media profiles.
Social Media Marketing
Having a strong social media presence is equally or even more important than building your website. In fact, the two go hand in hand. How you market your law firm on social media directly affects how much website traffic you’ll receive. Social media is a gateway to a global audience, as well as many local markets. Because of this, law firms benefit from social media marketing and management more so than most other business structures.
We specialize in social media marketing to increase brand awareness across all social platforms. We understand the subtle nuances that make your market unique and how to drive local trends to potential customers.