Most business owners have an idea of what search engine optimization (SEO) is. However, for those that are unfamiliar with SEO, we’re here to explain it in layman’s terms.
SEO refers to the process of increasing both the quality and quantity of website traffic by increasing the website’s online visibility of a web page to users of a web search engine.
Without SEO, a website may not be seen by customers even when they conduct a search for that website on the search engines. To be a relevant company, you must have an online presence. There is simply no question about it. If you’re not online at all, then your business doesn’t stand a chance.
You don’t need to be an SEO expert to understand how to improve your rankings. Luckily for you, we’ve made it that much simpler by showing you how to boost your SEO in 5 easy steps.
Perform An SEO Website Audit
To find out the best ways to boost your SEO rankings, you’ll definitely need to start with an SEO website audit. Just like an IRS auditor looks into your tax and income records, an SEO website audit identifies your site’s strengths and weaknesses.
This way, you can make strategic improvements to the weaker areas of your SEO while playing to your strengths. You want to pay attention to your website structure, information architecture, and existing content. Keep a lookout for broken links, assess website content, analyze design and UX, and more.
With an SEO website audit, you’re able to identify areas that need improvements so that you can begin developing an SEO marketing strategy. This is a vital first step in effectively boosting your SEO efforts.
And, if you require a technical SEO audit, you’ll need some more advanced tools. The average small business typically doesn’t have access to these tools, or have the knowledge and experience necessary to interpret the results of the audit.
However, hiring a professional SEO specialist or agency might be your best course of action. An experienced SEO agency might also offer strategic recommendations based on what they identify within your SEO audit. Our team at iDig Digital has many years of combined experience in SEO improvement. We dedicate our time and resources to boost your SEO quickly and consistently for the long term.
Improve Your Website Navigation
Every website designer understands the importance of the user experience. Every user should be able to navigate through your website freely, effortlessly, and without hindrance.
If visitors cannot find what they are looking for within your website, then they will most likely leave your site without making a purchase. This may impact your bounce rate and time that visitors spend on your website, which, in turn, will affect your search engine rankings.
So, to make your website’s navigation the most enjoyable experience for the user, search engines reward websites that provide this type of positive user experience.
The first rule of thumb for website navigation is to never make a page more than 3 clicks away. Having easy access to your website’s structure without having to dig too deep is the most effective way for your customers to find what they’re looking for. This will keep them from being more interested in what your competitors are offering.
In addition, make sure to make your navigation menu clearly labeled so that your visitors can make sense of it. This will also make finding things easier for your visitors. In fact, sometimes it’s even recommended to have everything accessible front our home page to avoid having to click many times to find a specific page.
Solve Duplicate Content Issues
Having duplicate content within your website can negatively impact your SEO efforts. Search engines want to reward the websites that have only unique website content while penalizing those with duplicate content. It’s vital that you check these issues before they drastically bring down your SERP rankings.
You may either experience two or more pages of your website with the same content, or having the same content as a different website. If you find that your website has duplicate content, then you’ll need to ask either your website administrator or a web design professional to fix the problem.
Whatever the case may be, make sure to check for duplicate content and fix it right away. Resolving this issue will allow you to improve your SEO quickly so that you can enhance your website while achieving increased online visibility. Also, remember to replace the duplicate content with original, high quality content to keep visitors engaged.
Optimize Your Website For Mobile Devices
Mobile website optimization has become a mandated option for businesses rather than optional. More than 55% of all searches are made on mobile devices, so it’s essential that websites must be responsive to all types of smartphones, tablets, and computers.
In fact, being mobile is so important that Google even penalizes websites that are not optimized for mobile devices. Mobile website optimization is important for customer businesses, as well as B2B brands. Studies have even shown that approximately 77% of business executives are using their smartphones to research new products or services for their business.
So, as you can see, mobile optimization is a must. You’ll need an experienced website developer and designer to make your website responsive to all mobile devices.
Create Quality Content
To keep your target audience engaged throughout their journey on your website, you must have creative, compelling, and high-quality content. Not only do you need quality content for your website, but you also need it for every area of your marketing efforts. This includes:
- Social media profiles
- Email blasts
- PPC ad campaigns
- Print advertising
- Video content
- Brochures & flyers
- Ecommerce product descriptions
- Blog posts
- Meta descriptions
- Alt tags
Use content marketing techniques to create dynamic content that is of both value to you and the customer. The first step that you want to take when creating your content is to conduct thorough keyword research. Identify keywords and keyword phrases that are relevant to your business.
Make sure that these keywords also rank highly on the search engine results pages, enabling you to improve your SEO rankings. You’ll also want to use the same keywords that users use to create their searches.
For instance, let’s say that you run a jewelry shop in Miami, FL. Local users may create a search using the phrases, “jewelry shop Miami,” or “jewelry shop near me.” Use keywords and keywords phrases similar to these phrases so that Google can pick up on them when a local user conducts a search.
Remember, Google rewards those that create the best content. So, make sure that you don’t skimp on this step. Consider hiring a professional content marketing expert or copywriter to write compelling content for your website.
These professionals also have the tools and resources to monitor SEO tracking, keyword analytics, and lead generation measurements to locate the best keywords to use for your content. So, do the smart thing and get iDig Digital on board to handle your marketing efforts today! We are ready to work for you to improve your SEO and grow your business.