As we get more immersed in the digital world, more business owners realize that they need to reach their audience on web-based and digital platforms. Although traditional media like billboards and print magazine still plays their role in reaching an audience, it’s not enough if business owners are looking to keep up with competitors in their market. Diving into the digital world is an unfamiliar place for several business owners. If you are a business owner who wants to know the common mistakes of digital marketing, then continue reading.
Reaching the wrong target audience
Your target audience is the people that will potentially buy your product or service. As a business owner, you must understand why your potential clients or customers are interested in what you have to offer.
Think like a consumer. You have made several purchases decisions before. What enticed you to purchase an item from a particular brand. It could be that the product is in a convenient location, offered at a discounted price, or it provides the best results. Whatever reason for your purchase, give your customers/clients a reason to purchase your products/services.
Advertising to your customers is all about communicating with them. To do that, you have to understand them and know their habits. Once you know your target audience, you will be able to tailor your content and marketing platforms to what will attract them.
Not having a clear focus on products/services
You have to have a clear goal when marketing to your target audience. You don’t want to confuse your audience with what you offer. One of the ways that you can confuse your audience is by providing services or products that are not associated with each other. If your business sells items for cars like batteries, tires, and oil and then sells jewelry, it could be challenging to attract an audience interested in those categories.
Two different products/services can make your marketing strategy difficult, especially if you are in the beginning stages of your business and are figuring out your target audience. You’re probably thinking companies like Amazon and Walmart have become successful in selling various products.
Let’s go back to the early stages of their business. Companies like Amazon and Walmart focused on one category when they first started. Amazon only sold books, while Walmart solely provided a place to purchase household discounted items. After establishing your company and becoming successful in one category, you can add another category. Test and research the new product/service you plan on adding to your business to see if it is something that your customers/clients are interested in purchasing.
Does Not Track Their Leads
Your leads can give you much key information about your target audience and the marketing efforts you are putting into your business. Numbers do not lie, so don’t ignore them. Make sure that you have a system for tracking your numbers. Once you follow your leads, you can see which ads caused an increase in calls or purchases to your business. Also, you can view what ads are not working.
You don’t want to continue doing the wrong strategies for your business. Tracking your leads is a great way to ensure that your marketing strategies work. If it is not working, find a way to pivot to a plan that works for your business.
Promoting without offering value
Do social media giveaways to increase your brand awareness.
Consumers are always looking for a deal or value in what they purchase. If you notice significant traffic on your website, but your conversion rate is low, you may want to offer your customers something of value.
For example, if your customer is coming to you with multiple services, give them a discount, or have a referral program to give customers a certain percentage off.
Value doesn’t always have to be a discount. You can offer your customers tips that will help them use your product or service in the best way possible. If you run a car repair business, provide your target audience tips on how to keep their car lasting for years. You can add value by providing helpful content, and it can be on your social media platforms, podcast, or a blog section on your website.
Your consumers are looking at your competitors before they make a purchase decision. Offering value is one way that you can stand out from your competitors.
You want to tap into the mind of your target audience. Where do your audience shop? What is the best way to communicate with them? Focus on a product or service you want to offer your potential customers or clients. As you gain more traffic to your website, track your leads to know what is working. If you notice more traffic on your website, but do not see an increase in conversion, determine how you can add more value for your customers/clients.
If you need assistance with your marketing plan, call us at 877-294-4807. We will help you get more leads for your business.