Social media is one of the most useful marketing platforms at your disposal. As a business owner, you must have an established and relevant online presence. If you don’t, then your business might as well not exist at all. What’s great about your Facebook page, for instance, is that it’s one of the most prolific…
In the world of digital marketing, content is at the center point. Without high-quality, relevant content, marketing simply wouldn’t exist. As a business owner, you need content on your website, ads, social media channels, press releases, and emails to promote your products and services through all digital mediums. Content marketing is storytelling with a clear…
Mobile marketing is a type of marketing technique that aims to market products or services through mobile devices. 67% of the world’s population – around 5100 million people – has a mobile device. Over 700 million new subscribers are expected to be added over the next 6 years. If your digital marketing strategy does not…
Have you ever noticed how every website has a call-to-action button requesting customer action? Perhaps it’ll say, “call now,” “learn more,” “start your free trial,” or “schedule an appointment.” Well, creating the perfect call-to-action does not entail a one-size-fits-all approach. Every company is unique in their own way, which means that they need a unique…
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