Whenever you see words on a page, you’re looking at content. If you’ve ever written notes, letters, emails, or text messages, then you’ve created content. However, no matter how much content you’ve written in your life, this does not make you a content writing expert. Content writing is so much more than just writing words.…
Every small business owner has struggled at one point in their career when trying to find the capital to fund a big marketing project. Paying for all of that creative manpower can get very expensive. When you’re running a start-up business, you start with a much smaller budget than the corporate powerhouses that run our…
Many successful small business owners are always looking for new ways to grow their businesses. However, business growth doesn’t happen overnight. It’s a long term process that involves gaining access to a steady stream of sales leads. If you have a good lead generation system in place, then it’ll be much easier for you to…
Let’s face it. Every business has its ups and downs. However, it’s crucial that you keep close tabs on your business growth each month. Every business wants to be competitive in a digital marketing space. In order to stay ahead of the competition, they need to increase their website visibility by utilizing SEO tactics. If…
During these difficult times, it can feel as if your business is doomed to fail. Many businesses have had to shut their doors due to the coronavirus pandemic. If you’re a small business who is struggling due to COVID-19, then all hope is not lost. You can still market your business online so that your…
When it comes to your website, there is much to be desired. Engagement, interaction, visual elements, and enjoyment are all part of the user experience. When a customer visits your website, they should do so with grace, ease, and fulfillment. To accomplish this type of user experience for the consumer, you must apply certain web…
Social media plays an integral role in a small business’s success. Having a social media marketing strategy has become a critical part of business growth. Without a social media profile is like not having a website. It’s where all of your customers meet, greet, and connect with people who already love and appreciate your brand.…
As a small business owner targeting potential customers in your local community, it’s important that your business ranks highly in local search results. In fact, approximately 70% of consumers search online for local businesses in their communities. So, the most effective way to get more people through your door is to consider a local search…
PPC Ads are an essential marketing strategy used to promote products and services online. They boost SEO, online visibility, and brand recognition. Many businesses, big and small, are taking advantage of the power of PPC advertising in their marketing efforts. PPC Ads provide us with an opportunity to craft a message that will be seen…
Are you a small business owner? Does your website encapsulate everything that your business stands for? Is your website responsive to all mobile devices? Do you use social media platforms to promote your business? What are you doing to market your business online? These are all critical questions to consider. However, if you’re a small…
When marketing your business online, you need to have the right strategy. Without one, it would be like driving a car with a blindfold. You can’t see where you’re going! And the next time you know, you crash. BAM! There are tons of different marketing strategies to effectively market a business. From traditional marketing to…
Most business owners have an idea of what search engine optimization (SEO) is. However, for those that are unfamiliar with SEO, we’re here to explain it in layman’s terms. SEO refers to the process of increasing both the quality and quantity of website traffic by increasing the website’s online visibility of a web page to…
You’ve probably heard of Facebook advertisements, or Facebook Ads, before. If you’ve ever used Facebook, then you’ve probably even seen a few yourself. However, what many people don’t know is how businesses use Facebook to grow their business daily. Most are unaware as to how powerful Facebook is in reaching specific buyers to purchase a…
If you’re a business owner, you’ve probably considered your marketing options. Perhaps you decided to employ an in-house marketing team to control your marketing efforts. Or, maybe you’ve even decided to handle your own marketing through social media and website updates. Whatever options you have chosen in the past could possibly be affecting how your…
Your target audience refers to the type of audience that you’re trying to attract. In order to attract your target audience, you must give them what they want. How do you do this? Well, the answer is by designing a website that caters to their needs and desires. As web designers, it’s important for us…
When it comes to writing quality content for your website, ad campaigns, social media profiles, newsletters, and emails, it’s important to consider what keywords you are targeting. Depending on your industry, you should implement relevant keywords within all of your content to boost SEO and drive more traffic to your website. For instance, if you…
Nowadays, getting a website up and running is as easy as creating a social media profile. With all of the website builders and tools available, there’s no reason why you shouldn’t have a professional website to promote your products or services. However, just because you’ve created a live website does not mean that it’s fully…
There’s no doubt about it. The benefits of PPC advertising for business growth are exponential. PPC (pay-per-click) advertising is an excellent digital marketing tool used to promote products and services online. Whether you’re using Google AdWords, Bing Ads, or social media platforms such as Facebook Ads, these effective channels allow you to drive more traffic…
What was once a loosely known professional networking site has quickly become a world force in global career development. Business to business (B2B) marketers have utilized LinkedIn to interact with other businesses, spreading the word of their mission and networking with other like minded professionals. LinkedIn is an excellent social networking platform for gaining quality…
Blogging is an important content marketing tool used to target and engage your audience. People read blogs to find out information about what they’re searching for, as well as a form of entertainment, gathering info on the latest news, and keeping up with trending topics. If you’re a small business owner in need of maximizing…
Instagram has become one of the most popular social media platforms used to share photos and videos, communicate with friends, and search for the latest news and trends. The average person spends 53 minutes on Instagram. Many of those people are not only looking at their friends’ profiles, but also business profiles. Companies rely on…
“Google My Business” offers a wealth of information to Google and local customers about your local presence. The details that you provide in your profile populate the highly visible knowledge panel appearing to the right-hand-side of the Google search results page. Your Google My Business (GMB) listing is vitally crucial to Google’s local search feature…
Social media is one of the most useful marketing platforms at your disposal. As a business owner, you must have an established and relevant online presence. If you don’t, then your business might as well not exist at all. What’s great about your Facebook page, for instance, is that it’s one of the most prolific…
In the world of digital marketing, content is at the center point. Without high-quality, relevant content, marketing simply wouldn’t exist. As a business owner, you need content on your website, ads, social media channels, press releases, and emails to promote your products and services through all digital mediums. Content marketing is storytelling with a clear…
