When it comes to marketing your business, it’s important to understand the different styles of marketing so that you can optimize your website and brand awareness. Marketing is all about building and exchanging relationships between the company and its customers. It’s used to attract and retain the consumer by identifying, anticipating, and satisfying the customer’s…
Have you ever wondered about the key elements of small business success? If you’re a small business owner, then you probably have. Along with achieving small business success, it’s important to understand how to maintain that success. Sustainable businesses are the ones that thrive the most. But this begs the question – what is the…
To become a successful business owner, you must acquire certain skills and traits. Some of the most prosperous business owners have common traits that have propelled them to the highest peak of their respective markets. In fact, these similarities make it crystal clear what it takes to succeed and rise to the top of any…
Nowadays, everyone wants to be their own boss. Many young up-and-comers are starting new businesses without having any prior business experience. You don’t necessarily have to have any experience to be a successful entrepreneur. However, you do need to have a vision. With a clear vision of what you want your business to be, the…
Blogging is an important content marketing tool used to target and engage your audience. People read blogs to find out information about what they’re searching for, as well as a form of entertainment, gathering info on the latest news, and keeping up with trending topics. If you’re a small business owner in need of maximizing…
Instagram has become one of the most popular social media platforms used to share photos and videos, communicate with friends, and search for the latest news and trends. The average person spends 53 minutes on Instagram. Many of those people are not only looking at their friends’ profiles, but also business profiles. Companies rely on…
“Google My Business” offers a wealth of information to Google and local customers about your local presence. The details that you provide in your profile populate the highly visible knowledge panel appearing to the right-hand-side of the Google search results page. Your Google My Business (GMB) listing is vitally crucial to Google’s local search feature…
Social media is one of the most useful marketing platforms at your disposal. As a business owner, you must have an established and relevant online presence. If you don’t, then your business might as well not exist at all. What’s great about your Facebook page, for instance, is that it’s one of the most prolific…
In the world of digital marketing, content is at the center point. Without high-quality, relevant content, marketing simply wouldn’t exist. As a business owner, you need content on your website, ads, social media channels, press releases, and emails to promote your products and services through all digital mediums. Content marketing is storytelling with a clear…
Mobile marketing is a type of marketing technique that aims to market products or services through mobile devices. 67% of the world’s population – around 5100 million people – has a mobile device. Over 700 million new subscribers are expected to be added over the next 6 years. If your digital marketing strategy does not…
Have you ever noticed how every website has a call-to-action button requesting customer action? Perhaps it’ll say, “call now,” “learn more,” “start your free trial,” or “schedule an appointment.” Well, creating the perfect call-to-action does not entail a one-size-fits-all approach. Every company is unique in their own way, which means that they need a unique…
If you own a small business, then hopefully you’re aware that business growth methods change over time. The way that business was conducted 20 years ago is certainly not the same way that we do business today. Over the years, business growth trends have shifted into a whole new methodology that caters to today’s…
Digital marketing is the single most important method of advertising online. If your small business isn’t visible online, then your small business might as well not exist at all. We live in the digital era, where everything is controlled, operated, and accessed online. This, amongst a plethora of reasons, is why investing in digital marketing…
Do you have a business website? Do you love your website? Are you proud to display your website as both a business tool and as a representation of your business brand? Well, if you answered “no” to any of these questions, then your website may not be performing as well as it should. As a…
Do you have a business website? Do you love your website? Are you proud to display your website as both a business tool and as a representation of your business...
Does your website reflect your business goals? Is it up-to-date and possesses all modern web features? Is your web design appealing to your target audience? Well, if your website falls short on any of these scales, then some improvement is definitely in order. Your web design should incorporate clean, fresh images that are both appealing…
Does your website reflect your business goals? Is it up-to-date and possesses all modern web features? Is your web design appealing to your target audience? Well, if your website falls...
A great website is essential for any business, big or small. If you have a small business, then you must take full advantage of what the Internet has to offer. Frequently, a high-quality online presence is an afterthought. Many companies have websites that are outdated, unprofessional, and unappealing. These poorly designed websites draw zero attention…
A great website is essential for any business, big or small. If you have a small business, then you must take full advantage of what the Internet has to offer....
Good website design can make the difference between being relevant and being irrelevant online. Finding the right web design company in Fort Lauderdale is a major decision and should not be taken lightly. Many small business owners have asked themselves the following questions when considering this decision: How do I know that I’m partnering with…
Good website design can make the difference between being relevant and being irrelevant online. Finding the right web design company in Fort Lauderdale is a major decision and should not...
Nowadays, everything is controlled and operated online. We communicate, conduct business, stay informed and entertained, gather information, and store data electronically. Digital technology and the Internet have greatly influenced how we live and work. So, it’s pretty shocking that so many small business owners don’t have a website. Having an online presence is crucial for…
Nowadays, everything is controlled and operated online. We communicate, conduct business, stay informed and entertained, gather information, and store data electronically. Digital technology and the Internet have greatly influenced how...
Driving results for your small business is essential for growth and expansion. To drive results, you need the right marketing strategy. To have a good marketing strategy, you must start with your website. Web design is one of the most lucrative fields that one could be in given how essential sites are to our economy…
Driving results for your small business is essential for growth and expansion. To drive results, you need the right marketing strategy. To have a good marketing strategy, you must start...
How much does web design cost? How do web designers price their services? What services are included in the final cost estimate? These are all valid questions that should concern every small business owner looking to hire a professional web designer and web developer. There are many variables to factor when calculating the cost of…
How much does web design cost? How do web designers price their services? What services are included in the final cost estimate? These are all valid questions that should concern...
Do you have a small business? Do you have a website? Is your website not driving as much traffic as you would’ve hoped? Well, if it isn’t, then maybe your web design needs some improvement. Great web design is one of the most critical aspects of the overall success of your website. Your website should…
Do you have a small business? Do you have a website? Is your website not driving as much traffic as you would've hoped? Well, if it isn't, then maybe your...
Creating a website may seem like a daunting task. Staying on top of website design trends, learning to code (HTML and CSS), understanding color theory, etc. is a lot of work for just one person. Think of a website like a new car. You go to the dealership in search of the perfect vehicle to…
Creating a website may seem like a daunting task. Staying on top of website design trends, learning to code (HTML and CSS), understanding color theory, etc. is a lot of...What is web design? Why does it matter? Can I design my website myself? How hard can it be? Can I hire a professional to design a website for my business? How much would that cost me? These are all common questions that all business owners have asked at one point or another. With these…
What is web design? Why does it matter? Can I design my website myself? How hard can it be? Can I hire a professional to design a website for my...
Many small business owners beg the question, “is it important to invest in SEO for small business owners?” Well, considering all of the benefits of SEO and the impact that it has on your overall web presence, then yes. Search engine optimization (SEO) is one of the most significant investments that small business owners can…
Many small business owners beg the question, “is it important to invest in SEO for small business owners?” Well, considering all of the benefits of SEO and the impact that...
